Guntersville (previously known as Gunter’s Ferry and later Gunter’s Landing) is a city and the county seat of Marshall County, Alabama, United States. At the 2010 census, the population of the city was 8,197. Guntersville is located in a HUBZone as identified by the U.S. Small Business Administration (SBA).

The 2014 Bassmaster Classic was held on Lake Guntersville, which is part of Guntersville.

Guntersville was founded by John Gunter (1765–1835), the great-grandfather of American humorist Will Rogers. John’s own great-great-grandfather, of Welsh-English descent, had emigrated to the New World in 1644.

Gunter was the wealthy owner of a salt mine in the early 19th century. In order to obtain more land to mine, Gunter struck a deal with the Cherokee tribe that inhabited the area to use in his household as servants. As part of the deal, Gunter married the daughter (Ghe-No-He-Li, aka Katy and Cathrine) of the tribe’s chief (Chief Bushyhead of the Paint Clan) and agreed to give salt to the tribe. A town sprung up next to the mine and was named after Gunter. The town of Guntersville puts on a festival every July to celebrate Will Rogers, which involves many activities which were of interest to Rogers.[citation needed]

Initially incorporated as “Gunter’s Landing” in 1848, it won the contest to become county seat from Warrenton (which had been the seat since 1841). It formally changed its name to Guntersville in 1854.

The United States Navy began operating a fleet of gunboats on the Tennessee River in late 1864. Confederate troops mounted a spirited defense of the river from Guntersville. In January 1865, the USS General Grant attempted to destroy the town in retaliation.

For much of the 20th century, the economy of Guntersville revolved around cotton processing, especially with the Saratoga Victory Mill.